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Programs & guides

Structure, without the coaching price.

Plans you follow on your own — built by the same coach, at a fraction of the cost. If the problem is "what do I do," a program solves it. If the problem is "I stop after three weeks," coaching solves it. Both are honest answers, and they cost very different amounts.

A program is right if

  • You'll do the work once someone tells you what the work is.
  • Your schedule is fairly predictable.
  • You want to start now, on your own, at a lower price.

Coaching is right if

  • You've bought plans before and stopped following them.
  • You need the plan to change when your week does.
  • You want someone to notice when you go quiet.
See how coaching compares →
The programs

Start with the one that matches where you are.

Cover needed
Program cover, or a photo of the plan open on a phone.
Absolute beginner

The first eight weeks

For someone who hasn't trained in years. Walking, then bodyweight, then the first dumbbells — in that order, on purpose.
Pricing TBC
Details →
Cover needed
Program cover, or a photo of the plan open on a phone.
Home, minimal kit

Strength at home

A full strength program that needs a pair of dumbbells and a floor. Written for people who won't be joining a gym.
Pricing TBC
Details →
Cover needed
Program cover, or a photo of the guide on a phone.
Nutrition

Eating without rules

From a certified nutrition coach: how to eat for your goals without banned foods, guilt, or a tracking app you'll abandon.
Pricing TBC
Details →
Blocked — programs and pricing not yet defined
The three above are proposals shaped to the audience, not real products. Confirm which exist or are planned, then supply for each: length, format, what's included, delivery platform, and price. No figures have been invented.
Photo needed
A real screenshot or spread from inside a program.
What's inside

You should see it before you buy it.

Every program includes the full week-by-week schedule, video demonstrations of each movement, guidance on how to adjust when something feels wrong, and what to do on the days you can't face the whole session.
Nothing here is a locked preview or a PDF that turns out to be four pages of introduction.
Confirm contents
This list describes what a good program should include. Johnna to confirm what each actual program contains before it's published as a promise.
Free downloads

Guides you can keep.

Each one answers a single question properly rather than half-answering five.
Cover needed
A flat cover image or a photo of the guide on a phone screen.
Free

The beginner's gym walkthrough

What each machine does, where to stand, and what to do first — so the first visit isn't spent pretending to stretch.
Download free →
Cover needed
A flat cover image or a photo of the guide on a phone screen.
Free

Protein without a spreadsheet

How to get enough protein using food you already eat, from a certified nutrition coach. No macros app required.
Download free →
Cover needed
A flat cover image or a photo of the guide on a phone screen.
Free

The restart plan

What to do after a week, a month, or a year off — written for the version of you that thinks she has to start from zero.
Download free →
Placeholder — guides not yet written
The three above are proposals based on the audience's stated fears. Confirm which you actually want to write, or replace them. Each needs a real file and a cover before this section can go live.
Common questions

Before you buy.

A program gives you structure. Coaching gives you structure that changes. If you'll follow a plan once you have one, buy the program — it's cheaper and it works. If plans stop fitting your life by week three, that's the thing coaching actually fixes.

Every program includes how to scale each movement down. Starting at the easiest version isn't failing the program — it is the program.

Placeholder — confirm access terms and whether updates are included. (Answer needed.)

Placeholder — needs a real policy for digital products before launch. (Answer needed.)

Placeholder — decide whether a program purchase credits toward a first coaching term. Worth answering yes if the numbers allow. (Answer needed.)